This week I have been thinking about who I want my work to be aimed at. I have put together a client profile to hopefully show who my intended customers are.
TARGET MARKET
The target market for my project will be female. The age range will be young adult, 25 – 40. I have chosen this age as I want my products to be aimed at people that may be furnishing their homes for the first time. I would like my products to be affordable so they will be appealing to my target audience.
CLIENT PROFILE
My customer is bold and bright with an eye for design. A busy independent female who knows what she wants and what she likes. Her personality shows through her outfit choices, she is not afraid to be daring or to wear bright clashing colours. She loves to entertain and socialise whether that be at home or out in bars and cafes. Hobbies that she enjoys are cooking, going to see live music and yoga. In her down time she loves to read a good book. She is definitely a sun seeker and tries to spend as much time in the sun as possible as well as going on trips abroad. Travel and culture are important to her, experiencing new places and immersing herself in new cultures is definitely something that she is good at. Making the most of everything and living life to the fullest is a motto that she stands by. Being active is important whether it be working out in the gym or strolling through the park, she values her health. She is part of a big family that are all quite close and love to see each other at big family gatherings or days out. Her favourite past time is to watch the sun set, she has a fascination for the sky. The countryside is where she grew up however to follow her dream job she is now living in the city. Work is important to her as she is trying to gain loads of experience to allow her to move up the ladder and eventually have a higher position in the company.














