I have decided to do four sub collections for this project. Each collection will be influenced by a different genre of music meaning that the colours shapes and forms will be dofferent in each collection.
Here are the inspiration moodboards that have been created using my previous mark making.
This week has been a good week. I carried on with my mark making, went to uni for the first time in ages and also had a good tutorial which has set me up ready to get on with loads on new exciting work. The tutorial I had with Sian helped me understand loads of question and ideas I had surrounding my possible pathways and how to create my collection. Which was so helpful this means that next week will be very busy with lots of new ideas on how to take my project further and how to start creating patterns.
I have been focusing on collaging and creating layered cut outs which has been a really fun process. I wanted to explore form in a new way by defining what shapes fit best with what genres. Here are some of my sketch book pages.
I also tried mark making with my eyes closed which was a new method I had not previously tried before. I found it hard not to sneak a peak! The results turned out well with some really interesting shapes formed.
The next couple of pages shown are some of my favourite. They show the process of mark making to reggae and then cutting out shapes and layering the pages. I love the textures and depth to the pages they are really interesting to look at. I then went on to collage the left over cut outs to construct a new piece entirely. I love the woven look of colours and shapes.
I enjoyed collaging so much i then went to Uni and photocopied my mark making to then go back and collage new shapes and add a different perspective to the pieces. Here are a few pages that show that. I was thinking about form and shape and how different genres of music portray different shapes.
This week has been a bit of a slow week. I have felt low on motivation and after hearing the news of no summer show it put a bit of a downer on my week. Never the less I still created some painting and carried on mark making. I also had a positive surgery tutorial which I felt really happy about after being so nervous.
This week I tried to mark make to different genres of music that I have not listened to before. Heavy Metal is a genre that I have never thought about listening to so it was a good one to see how the music would effect my mood and the colours I used. I felt like there was aggression in the music and it also made me feel on edge. I think you can defiantly see this in the marks that have been created.
I also did some mark making to the Arctic Monkeys which felt paired back and very raw. The music felt real and natural so I didn’t want this piece to be busy and colourful.
Grime is another genre of music that I listened to which felt powerful and assertive. The lyrics felt that they were very real and to the point which is why I chose lines as the main forms in this piece.
After listening to these genres which are all very different and heavy I wanted to listen to something that I enjoyed and made me feel happy. I have been putting together a playlist of female artist that when I listen to them I feel inspired and empowered. I wanted some of the pieces to feel feminine. I would like to keep building on this playlist of artists and creating more marks that fit with there sound.
I have also had a meeting with Maggie and Kath to help get a clearer idea of what I could do with my mark making and what kind of techniques I could add to them to add more textures and depth.
Going into the next week I would like to carry on with experiment and maybe start doing some collage and cut outs. This will help me add to the collection of work I have to then allow me to make more varied patterns.
This webinar was a very helpful detailed insight into how you can protect what you have made and protect your brand and it’s image. Found that the webinar was full of useful information that I will definitely need in the future and have to research further into.
Below are all the notes that i took whilst listening.
The Intellectual Property is a collection of rights to protect a business
Trade Mark
A Trade Mark covers – Your name, Logo, Domaine Name, Slogan, Colour Theme, Shapes, Actions, Music
You cannot register anything offensive and you cannot claim your product is the best
You cannot use protected emblems
It is renewable every 10 years
You can use the website to see what is already protected
To apply it costs £170
Think about what classifications you will be protecting as if they are in different classes then you will need to apply twice
Copyright
It is a difficult area as there is no official register
Things you can copyright are – Books, Films, Music, Songs, Photographs, Paintings, Manuals, Databases, Dramatic works
Copyright does not protect single words, titles, facts, work in the public domain
Copyright lasts until you die and the 70 years from that
Copyright is owned by the person who created it but this can vary when you work for a business
A Copyright infringement is when you go against someones copyright. They can charge you for copying there work.
Exceptions for infringement are – Education, Private Study, Libraries, Research, Incidental Inclusion, Visual Impaired
There is no official copyright so always keep proof of what you do
Registered Design
It protects the appearance of a product – there physical shape, configuration, decoration, patterns on fabric
They do not protects products that have to be a certain shape for there function – a key
£50 for one design – £70 for 10 designs
It only lasts 25 years
Unregistered designs
They last for 15 years but you have to be able to prove that it is yours
Patents
It protects an invention, how it works, technical function – what they do and how they do it
Very complicated, long and expensive
Must be new and novel
Must be an invention
Must have a technical affect – function
They last for 20 years, when they expire they cannot be renewed and becomes property of the public
If it is environmentally sound you can be fast tracked
This week has been really fun. I started off the week with a tutorial with Keireine which was really positive. I then have spent the rest of the week mark making and creating lots of expressive pages. I have been listening to different genres of music to influence colour, shapes and forms. It has been really experimental and interesting to see how closely related mood and colour is. When creating it felt that certain sound were certain shapes and colours. This idea is something that i haven’t ever thought about before so it was so interesting to explore.
Here are some pictures from different pages in my book so far.
This webinar was really lovely to listen to however it wasnt really tailored to what I am thinking of doing. The guest speaker all were from a background to do with film, theatre and being on screen. Even though these arent areas of my interest i still noed down some good advice that they shared. Below are the notes i took
Rhys Bebb – Screen Alliance, Bad Wolf
Work on your transferable skills
Love what you do
Use your skills and use what you have around you, this will help you stand out from the crowd
Stick with it
Vicky Sutton – Creative Cardiff
If you sign up to be a member you can promote yourself and your work
Take a look at there podcasts
There is a jobs page on there website which is updated regulary
Megan Farr – Firefly Press
You don’t have to be in London or major cities to make it
This webinar that I attended was super helpful in pointing me in the right direction in how to find a job and where to begin my search. Below is all the useful tips I picked up on.
Preparation is key
Those who fail to plan, plan to fail
Don’t underestimate the application process, it can be long
These are all good places to look for jobs if you are a graduate – Gradcracker, Graduate Jobs, Milkround, Target Jobs, Prospects, Rate my Placement
Always look on multiple sites when searching for jobs
Always keep your CV updated and tailor it to certain jobs
Job sites are full of useful information on things such as interview questions, Help with CV and Covering letters
Good places to look for jobs – Job Centre, Indeed, Total Jobs, Reed, Glassdoor, CV Library, Monster, Fish 4 Jobs
Recruitment agencies are great they do all the work for you!
Yell.com is a good website to check out
Cardiff Capital Region Graduate Scheme is one to keep an eye on for new and exciting opportunities
The webinar today was so insightful into how people got to where they are now in the fashion industry. All of the speakers had so many good tips and tricks and words of wisdom about never giving up and always being positive. The lecture made me feel that it is okay not to have a solid plan after university as long as i try my best and always put myself out there then in time the perfect job will find me.
Here are all the note I took from the different speakers
Aoife – Fashion and retail Personnel – Recruitment
Portfolio is key, keep things relevant, get work experience where possible, do your research before an interview, maintain positive relations
Interview tips – First impressions count, research the job always, know why you want to work there, use the word ‘I’ instead of ‘we’, always look at job descriptions to get clues to what they want and there values you can use this to tailor your CV and answer interview questions
Chloe Potter – Junior designer for RiverIsland
Dont think you cant do something, always take up opportunities
Make your CV creative and artistic to allow you to stand out from the crowd
Keep a really strong up to date digital portfolio
Having a website just for yourself can be useful
Always tailor everything to the employer
Maddie Hughes – ASOS People Experience Senior Talent Recruitment
Always apply for everything you feel interested in
Think about what makes you unique and stand out
ASOS values – authentic, brave, creative, and discipline. When in an interview you may get asked about these values and how can you apply them to yourself
Try to take part in extra skilled activities or courses to build your knowledge and employability
Polly Walters – Senior Strategist at WGSN
Be flexible, job rolls will change but that is okay, be a YES person it will look good for you and get you further if you always are up for the challenge
Your pathway to how you get somewhere doesn’t need to be straight forward, you will get there in the end
Don’t be afraid to change what you are doing, go with the flow and with what makes you happy
Makes Data and numbers your best friend, balance being creative and analytical
Be digital native it is important
Be confident on social media it will help you get know and for people to see you
Don’t just stick to one research base use loads of different sources and get information from a wide range of platforms
Be curious never be afraid to ask why
Don’t be scared to drop people a message, when doing this be personal compliment them. Find out a bit about the person before messaging them, this can work in your favour
Treat everyone with kindness and be the best you can
Peter Boyd McGahan – Gymshark Product Marketing
Don’t be scared for a career change, it can work out to be the best thing you have ever done
Data is important – saying I reckon wont cut it
Functionality – sometimes simple is the way forward
Be creative, be yourself, do what you love, be persistent, vision is key, never give up and be passionate
I find when listening to people in the field talk about there experiences so useful to me as they have been in a position where they are unsure of what to do or how to get there. It reminds me that people in the top jobs are just people who once where like me in university not knowing exactly what they want to do or how to get there. There is a plan for you, you just don’t know it yet.
Today I attended the Social Media and LinkedIn webinar which as really helpful. The webinar showed me how to maintain a professional presence online and how to find jobs and connections.
Here are some of the useful note that i took during the webinar
Social Media is your shop window. It is the way for the future. It is a fast and free way to connect with people on a daily basis to network and grow your brand.
Always promote positivity
Should always think about who knows you on social media, can your employer see your account, is it suitable for them to see, check your settings and google yourself to check what information others can find out
What makes your stand out from the crowd and unique, does your social media platform create the right impression of you
Know your worth, Value and Purpose
Good places to share content online are – Instagram, Youtube, Blog, Tumblr, Pinterest, TikTok
Good places to network online are – LinkedIn, Facebook and Twitter
To get seen on social media make sure you are contributing on relevant topics and sharing content
LinkedIn is a great platform to connect with people and find jobs. You can promote your brand/Yourself and get noticed by others easily. To get the best out of it you must use it.
After being part of this webinar it has defiantly made me think about how I need to change my profiles and be more active and present to gain more followers on Instagram. I am defiantly going to be setting up a LinkedIn profile to help me network and discover new job opportunities. I t will also help me to promote my work.
This week I have been thinking about who I want my work to be aimed at. I have put together a client profile to hopefully show who my intended customers are.
TARGET MARKET
The target market for my project will be female. The age range will be young adult, 25 – 40. I have chosen this age as I want my products to be aimed at people that may be furnishing their homes for the first time. I would like my products to be affordable so they will be appealing to my target audience.
CLIENT PROFILE
My customer is bold and bright with an eye for design. A busy independent female who knows what she wants and what she likes. Her personality shows through her outfit choices, she is not afraid to be daring or to wear bright clashing colours. She loves to entertain and socialise whether that be at home or out in bars and cafes. Hobbies that she enjoys are cooking, going to see live music and yoga. In her down time she loves to read a good book. She is definitely a sun seeker and tries to spend as much time in the sun as possible as well as going on trips abroad. Travel and culture are important to her, experiencing new places and immersing herself in new cultures is definitely something that she is good at. Making the most of everything and living life to the fullest is a motto that she stands by. Being active is important whether it be working out in the gym or strolling through the park, she values her health. She is part of a big family that are all quite close and love to see each other at big family gatherings or days out. Her favourite past time is to watch the sun set, she has a fascination for the sky. The countryside is where she grew up however to follow her dream job she is now living in the city. Work is important to her as she is trying to gain loads of experience to allow her to move up the ladder and eventually have a higher position in the company.