Self-set Written Agenda – Revised
1)General Aim
To create a paper and fabric-based series of samples for the stationary company ARK Colour Designs that will be suitable for females of the age 16 – 24 years inspired by a ‘spiritual journey’ theme.
2) More specific objectives
– The season for the theme spiritual journey is A/W 20/21. I will be referencing mystical spiritual astrology, star signs and the zodiac. The colour trends will be quite bright to in keep with the company’s style but also adding foiling for the extra shine and sparkle which the company already do.
The target market for my theme is based around females of the ages between 16-24 years. The theme is playful, young and quirky with a hint of mystery to it. Women like to have fun stationary as it can reflect their personality. With the theme linking to horoscopes and zodiac signs it allows the clients to have something that is more personal to them.
The theme of ‘Spiritual Journey’ is all about looking into horoscopes, star signs, the zodiac. I will be taking inspiration from horoscopes, tarot cards, the moon, sky, stars and space and maps.
My theme will be evidenced through many different medias, I am looking to explore ink, fine liner, painting, bleach, gouache, lino, sponge with ink, and paper cut collage. Through using different media, I can experiment with what works best with the theme, colours, and client persona. I am looking to transfer these experiments then into the workshops such as screen printing, heat transfer, the dye lab, stitch and digital stitch. Through using a wide range of workshops allows me to add depth texture and meaning into the pieces I am creating.
Due to wanting to foil and heat press I will be using synthetic fabrics as that’s what works best with the processes. For the paper cut work in my sketch book I will be using coloured card and then for the papers that I have created myself through heat transfer are just from normal printer paper. I will also be using different fabrics in the stitch room along with threads and yarns, sequins and beads.
The colourway that I will be using will be similar to my clients, bright and bold with hints of sparkle and shine.
The CAD visuals will be including mock-up designs on different types of stationary such as book fronts, wall hangings and laptop cases.
Your research base
Due to the nature of my theme collecting primary research is difficult however I will be looking in books of my own that are based on space and the meanings of dreams. I will also be looking in the library for books about horoscopes, astrology and space. I am hoping to find out more about the history of star signs. Water is a big part of astrology so for inspiration I am going to do use it as a primary resource, looking into the way it moves and flows.
The actual proposal/brief
The market area I have chosen is stationary as I find that It appeals to me as it’s something that I enjoy, and I always like to have funky stationary. From looking at people stationary collections you can tell a lot about them. It’s the small things in life that are pleasing such as a cute little notebook or a quirky pencil case.
The company I have chosen ARK Colour Designs is a bright and colourful company that design and make all their products themselves in the UK which is really appealing to me knowing that everything is sourced in this country and made here. I believe that it is important to keep carbon emissions down so through not outsourcing from abroad is very eco-friendly.
The theme that I have chosen is called ‘Spiritual Journey’ which is all about the zodiac, astrology, horoscopes and space. I feel that it fits in with the company as due it the theme including star signs you can create items of stationary that are personal to the client. I feel that it will fit in with the companies look as it is a trend that is current with what I believe their target market it is. It’s different from other stationary and appealing to clients who are looking for something a bit edgy.
The concept behind my theme is to create samples that are personalised to client’s star signs. The materials I will be using are synthetic fabrics for heat press and dying. I will hopefully be trying out some screen print stencils also lino printing on to card and fabric.
For my design collection I want the samples to look all uniformed and colour coordinated however the imagery to be different to represent different star signs and zodiac groups.
In conclusion working for ARK Colour Designs I will be creating paper and fabric samples that are based along the theme ‘Spiritual Journey’. I will be using bright colours with pops of shiny foils for a clean and quirky finish.